---
id: "at-cost-pricing"
kind: "glossary-term"
title: "at-cost pricing"
language: "en"
category: "Pricing and business"
updated: "2026-10-04T14:01:23Z"
canonical: "https://tldlog.com/glossary/at-cost-pricing/"
translations:
  es: "https://tldlog.com/es/glosario/venta-precio-coste/"
  de: "https://tldlog.com/de/glossar/verkauf-selbstkostenpreis/"
  fr: "https://tldlog.com/fr/glossaire/vente-prix-coutant/"
  it: "https://tldlog.com/it/glossario/vendita-prezzo-costo/"
  pt-BR: "https://tldlog.com/pt/glossario/venda-preco-custo/"
  ru: "https://tldlog.com/ru/glossariy/prodazha-sebestoimosti/"
  zh-Hans: "https://tldlog.com/zh/cihui/chengbenjia-xiaoshou/"
---

# at-cost pricing

Selling domain names at the price the registrar itself pays, meaning the registry fee plus ICANN's fee, with no markup. A registrar that does this earns its income from other services. Customers see every registry price rise passed on directly.

## related terms

- [registrar margin](https://tldlog.com/glossary/registrar-margin/)
- [wholesale price](https://tldlog.com/glossary/wholesale-price/)
- [retail price](https://tldlog.com/glossary/retail-price/)