---
id: "atom"
kind: "glossary-term"
title: "Atom (marketplace)"
language: "en"
category: "Aftermarket and investing"
updated: "2026-10-04T14:01:23Z"
canonical: "https://tldlog.com/glossary/atom/"
translations:
  es: "https://tldlog.com/es/glosario/atom-mercado/"
  de: "https://tldlog.com/de/glossar/atom-marktplatz/"
  fr: "https://tldlog.com/fr/glossaire/atom-place-marche/"
  it: "https://tldlog.com/it/glossario/atom-marketplace/"
  pt-BR: "https://tldlog.com/pt/glossario/atom-marketplace/"
  ru: "https://tldlog.com/ru/glossariy/atom-torgovaya-ploshchadka/"
  zh-Hans: "https://tldlog.com/zh/cihui/atom-yuming-jiaoyi-pingtai/"
---

# Atom (marketplace)

A marketplace for brandable domain names, known as Squadhelp until it changed its name in April 2024. It also runs naming contests for companies. It appears in domain news as a main sales channel for invented and brand-style names.

## related terms

- [brandable domain](https://tldlog.com/glossary/brandable-domain/)
- [domain marketplace](https://tldlog.com/glossary/domain-marketplace/)
- [STR](https://tldlog.com/glossary/sell-through-rate/)
- [end user](https://tldlog.com/glossary/end-user/)
- [Atom (web feed)](https://tldlog.com/glossary/atom-feed/)