---
id: "domain-upgrade"
kind: "glossary-term"
title: "domain upgrade"
language: "en"
category: "Aftermarket and investing"
updated: "2026-10-04T14:01:23Z"
canonical: "https://tldlog.com/glossary/domain-upgrade/"
translations:
  es: "https://tldlog.com/es/glosario/mejora-dominio/"
  de: "https://tldlog.com/de/glossar/domain-upgrade/"
  fr: "https://tldlog.com/fr/glossaire/upgrade-domaine/"
  it: "https://tldlog.com/it/glossario/upgrade-dominio/"
  pt-BR: "https://tldlog.com/pt/glossario/upgrade-dominio/"
  ru: "https://tldlog.com/ru/glossariy/apgreyd-domena/"
  zh-Hans: "https://tldlog.com/zh/cihui/yuming-shengji/"
---

# domain upgrade

A change of main domain by a company to a shorter or better name, most often the .com that exactly matches its brand. News sites report upgrades because they show what end users pay and which endings companies trust. The old domain is normally redirected to the new one.

## related terms

- [end user](https://tldlog.com/glossary/end-user/)
- [EMD](https://tldlog.com/glossary/exact-match-domain/)
- [one-word .com](https://tldlog.com/glossary/one-word-com/)
- [stealth acquisition](https://tldlog.com/glossary/stealth-acquisition/)
- [comparable sales](https://tldlog.com/glossary/comparable-sales/)