---
id: "end-user"
kind: "glossary-term"
title: "end user"
language: "en"
category: "Aftermarket and investing"
updated: "2026-10-04T14:01:23Z"
canonical: "https://tldlog.com/glossary/end-user/"
translations:
  es: "https://tldlog.com/es/glosario/usuario-final/"
  de: "https://tldlog.com/de/glossar/endnutzer/"
  fr: "https://tldlog.com/fr/glossaire/utilisateur-final/"
  it: "https://tldlog.com/it/glossario/utente-finale/"
  pt-BR: "https://tldlog.com/pt/glossario/usuario-final/"
  ru: "https://tldlog.com/ru/glossariy/konechnyy-polzovatel/"
  zh-Hans: "https://tldlog.com/zh/cihui/zuizhong-yonghu/"
---

# end user

In the aftermarket, a buyer who wants a domain name to use it, for example for a company or a product, and not to resell it. End users usually pay more than investors do, so sellers often speak of an end-user price. Investors call the lower prices at which they trade among themselves 'wholesale' prices.

## related terms

- [domainer](https://tldlog.com/glossary/domainer/)
- [retail price](https://tldlog.com/glossary/retail-price/)
- [outbound sales](https://tldlog.com/glossary/outbound-sales/)
- [domain upgrade](https://tldlog.com/glossary/domain-upgrade/)
- [asking price](https://tldlog.com/glossary/asking-price/)