---
id: "landrush"
kind: "glossary-term"
title: "landrush"
language: "en"
category: "Registration life cycle"
updated: "2026-10-04T14:01:23Z"
canonical: "https://tldlog.com/glossary/landrush/"
translations:
  es: "https://tldlog.com/es/glosario/periodo-landrush/"
  de: "https://tldlog.com/de/glossar/landrush/"
  fr: "https://tldlog.com/fr/glossaire/periode-landrush/"
  it: "https://tldlog.com/it/glossario/landrush/"
  pt-BR: "https://tldlog.com/pt/glossario/periodo-landrush/"
  ru: "https://tldlog.com/ru/glossariy/period-landrush/"
  zh-Hans: "https://tldlog.com/zh/cihui/landrush-qi/"
---

# landrush

An optional launch phase some TLDs hold before general availability. Anyone can apply for names, often at a higher price, and names wanted by several applicants may go to auction. Each registry decides whether to run one and on what terms.

## related terms

- [sunrise](https://tldlog.com/glossary/sunrise/)
- [EAP](https://tldlog.com/glossary/early-access-period/)
- [general availability](https://tldlog.com/glossary/general-availability/)