---
id: "renewal-rate"
kind: "glossary-term"
title: "renewal rate"
language: "en"
category: "Pricing and business"
updated: "2026-10-04T14:01:23Z"
canonical: "https://tldlog.com/glossary/renewal-rate/"
translations:
  es: "https://tldlog.com/es/glosario/tasa-renovacion/"
  de: "https://tldlog.com/de/glossar/verlaengerungsrate/"
  fr: "https://tldlog.com/fr/glossaire/taux-renouvellement/"
  it: "https://tldlog.com/it/glossario/tasso-rinnovo/"
  pt-BR: "https://tldlog.com/pt/glossario/taxa-renovacao/"
  ru: "https://tldlog.com/ru/glossariy/uroven-prodleniy/"
  zh-Hans: "https://tldlog.com/zh/cihui/xufeilv/"
---

# renewal rate

The share of domain names due to expire in a period that are renewed instead. A high rate means stable income for a registry or registrar. First-year names bought at a discount usually renew far less often than older names. The opposite idea is churn, the share that is lost.

## related terms

- [renewal](https://tldlog.com/glossary/renewal/)
- [DUM](https://tldlog.com/glossary/domains-under-management/)
- [net adds](https://tldlog.com/glossary/net-adds/)
- [DNIB](https://tldlog.com/glossary/dnib/)