---
id: "retail-price"
kind: "glossary-term"
title: "retail price"
language: "en"
category: "Pricing and business"
updated: "2026-10-04T14:01:23Z"
canonical: "https://tldlog.com/glossary/retail-price/"
translations:
  es: "https://tldlog.com/es/glosario/precio-minorista/"
  de: "https://tldlog.com/de/glossar/endkundenpreis/"
  fr: "https://tldlog.com/fr/glossaire/prix-detail/"
  it: "https://tldlog.com/it/glossario/prezzo-dettaglio/"
  pt-BR: "https://tldlog.com/pt/glossario/preco-varejo/"
  ru: "https://tldlog.com/ru/glossariy/roznichnaya-tsena/"
  zh-Hans: "https://tldlog.com/zh/cihui/lingshoujia/"
---

# retail price

The price a registrant pays a registrar or reseller for a domain name. It includes the registry's wholesale price, ICANN's fee for gTLD names and the seller's margin. Retail prices differ between sellers, and first-year offers are often cheaper than renewals.

## related terms

- [wholesale price](https://tldlog.com/glossary/wholesale-price/)
- [renewal](https://tldlog.com/glossary/renewal/)