---
id: "sell-through-rate"
kind: "glossary-term"
title: "STR"
language: "en"
category: "Aftermarket and investing"
updated: "2026-10-04T14:01:23Z"
canonical: "https://tldlog.com/glossary/sell-through-rate/"
translations:
  es: "https://tldlog.com/es/glosario/str/"
  de: "https://tldlog.com/de/glossar/str/"
  fr: "https://tldlog.com/fr/glossaire/str/"
  it: "https://tldlog.com/it/glossario/str/"
  pt-BR: "https://tldlog.com/pt/glossario/str/"
  ru: "https://tldlog.com/ru/glossariy/str/"
  zh-Hans: "https://tldlog.com/zh/cihui/str/"
---

# STR

Sell-Through Rate

The share of a portfolio that is sold in a period, normally one year. If an investor holds 1,000 names and sells 15 in a year, the rate is 1.5 percent. Together with the average sale price and renewal costs, it shows whether a portfolio makes money.

## related terms

- [portfolio](https://tldlog.com/glossary/portfolio/)
- [holding cost](https://tldlog.com/glossary/holding-cost/)
- [domainer](https://tldlog.com/glossary/domainer/)
- [comparable sales](https://tldlog.com/glossary/comparable-sales/)
- [asking price](https://tldlog.com/glossary/asking-price/)