---
id: "2582adad-c41e-4ccb-b0fc-c902fc499b85"
kind: "link"
title: "Domain market growth shifts from volume toward value, report finds"
language: "en"
section: "market"
date: "2026-10-20T17:28:29Z"
updated: "2026-10-20T17:28:29Z"
canonical: "https://tldlog.com/l/domain-market-growth-shifts-volume-value-report-finds/"
origin: "master"
translations:
  es: "https://tldlog.com/es/l/crecimiento-mercado-dominios-pasa-volumen-valor-informe/"
  de: "https://tldlog.com/de/l/wachstum-domainmarkt-verlagert-sich-menge-hin-wert-so/"
  fr: "https://tldlog.com/fr/l/croissance-marche-noms-domaine-passe-volume-valeur-selon/"
  it: "https://tldlog.com/it/l/crescita-mercato-nomi-dominio-passa-volume-valore-secondo/"
  pt-BR: "https://tldlog.com/pt/l/crescimento-mercado-dominios-passa-volume-valor-aponta/"
  ru: "https://tldlog.com/ru/l/rost-rynka-domenov-smeshchaetsya-obema-tsennosti-govoritsya/"
  zh-Hans: "https://tldlog.com/zh/l/yuming-shichang-zengzhang-zhuanxiang-jiazhi/"
source:
  name: "circleid.com"
  url: "https://circleid.com/posts/the-domain-industrys-next-growth-phase-is-about-value-not-volume"
  language: "en"
  date: "2026-10-20T14:46:00Z"
---

# Domain market growth shifts from volume toward value, report finds

## in plain words

Fewer new website addresses are being added each year than before, so the market is growing more slowly. A company that runs a domain registry says the focus should move from how many names are sold to how useful and lasting they are. The Global Domain Report 2026 gives the figures behind this view.

The Global Domain Report 2026 puts the number of registered domain names worldwide at approximately 387 million in 2025. Growth stayed positive, but it slowed compared with earlier years, which the report links to a maturing market.

Hello Registry, which wrote the sponsored post on CircleID, says the industry’s next phase will be judged more by value than by volume. In its view, the most successful registries are not those adding the most names but those building lasting relationships with registrants. It presents relevance as a stronger sign of success than scale.

According to the report, growth is uneven across TLD categories. Country-code domains continue to offer stability and trusted local identities in mature markets, while new generic TLDs keep gaining acceptance. The post argues that new extensions are no longer treated mainly as experiments and now serve branding, community and market-positioning goals.

The .ai extension is cited as the clearest example of how domain demand follows broader trends. Its rapid growth is tied to investment, innovation and public attention around artificial intelligence. The post says domain names often become visible signs of new industries as they gain momentum.

The aftermarket also had a strong year, according to the post, with several high-profile sales reaching six- and seven-figure values. Demand is said to be spreading beyond a few extensions and exceptional deals, and businesses are said to keep valuing memorable and trustworthy names.

The post concludes that registrants increasingly judge domains on trust, memorability, relevance, discoverability and fit with specific communities. It argues that successful TLDs offer clear value rather than relying on availability or novelty. For registries and registrars, it says the key question is how to create lasting value for registrants and which registrations lead to active use.

Source: [circleid.com](https://circleid.com/posts/the-domain-industrys-next-growth-phase-is-about-value-not-volume)