---
id: "ppc"
kind: "glossary-term"
title: "PPC"
language: "zh-Hans"
category: "二级市场与投资"
updated: "2026-10-10T12:00:00Z"
canonical: "https://tldlog.com/zh/cihui/ppc/"
translations:
  en: "https://tldlog.com/glossary/ppc/"
  es: "https://tldlog.com/es/glosario/ppc/"
  de: "https://tldlog.com/de/glossar/ppc/"
  fr: "https://tldlog.com/fr/glossaire/ppc/"
  it: "https://tldlog.com/it/glossario/ppc/"
  pt-BR: "https://tldlog.com/pt/glossario/ppc/"
  ru: "https://tldlog.com/ru/glossariy/ppc/"
---

# PPC

按点击付费

一种广告模式，广告主在每次有人点击广告时付费。在停放域名上，页面展示与域名相关的广告，域名持有人从每笔付费中获得一部分。当这类广告针对某个商标时，争议解决专家组往往将其视为问题。

## 相关术语

- [域名停放](https://tldlog.com/zh/cihui/yuming-tingfang/)
- [域名变现](https://tldlog.com/zh/cihui/yuming-bianxian/)
- [AdSense for Domains](https://tldlog.com/zh/cihui/adsense-for-domains/)
- [直接输入流量](https://tldlog.com/zh/cihui/zhijie-shuru-liuliang/)
- [UDRP](https://tldlog.com/zh/cihui/udrp/)