revenue per mille

In domain parking (glossary)parking Showing an ad or for-sale page on a domain instead of a real website. Full definition of parking and online advertising, the estimated income for every thousand visits or page views (mille is Latin for thousand). Parking companies and investors use it to compare how well domains earn. It is an average, not a payment per visit. Its short form, RPM (glossary)RPM Rights Protection Mechanism An ICANN tool that helps trademark owners protect marks in domains. Full definition of RPM, can also mean rights protection mechanism.