stealth acquisition

Buying a domain name (glossary)domain name A readable internet name made of labels separated by dots. Full definition of domain name without revealing who the real buyer is, usually through a broker or another company. Large companies do this so that the seller does not raise the price or learn about a planned product. The buyer often becomes public only later, through registration data (glossary)registration data The information kept about a domain and its owner. Full definition of registration data or a launch.