sunrise

A launch phase (glossary)launch phase One of the ordered stages, such as sunrise or general availability, in which a new TLD opens. Full definition of launch phase before a new gTLD (glossary)new gTLD A generic top-level domain added to the internet through ICANN's New gTLD Program. Full definition of new gTLD opens to the public, when trademark owners can register domains matching their marks. In new gTLDs it lasts at least 30 or 60 days, depending on the type the registry (glossary)registry The central database and system of a top-level domain, or loosely the organization that runs it. Full definition of registry chooses, and owners must first record their marks in the Trademark Clearinghouse (glossary)TMCH Trademark Clearinghouse A database of verified trademarks used for sunrise and claims in new gTLDs. Full definition of TMCH. Brand TLDs (glossary).brand A top-level domain that a company runs for its own trademark. Full definition of .brand do not have to hold one.