first come, first served

The usual rule for giving out domain name A readable internet name made of labels separated by dots. Full definition of domain name: the first valid request the registry The central database and system of a top-level domain, or loosely the organization that runs it. Full definition of registry receives gets the name. No one checks in advance who has the better claim to it. launch phase One of the ordered stages, such as sunrise or general availability, in which a new TLD opens. Full definition of launch phase such as sunrise An early phase when trademark owners can register matching names first. Full definition of sunrise may use other methods, for example auctions among qualified applicant An organization that has applied to ICANN to run a new gTLD. Full definition of applicant.

category
Registration life cycle