Austria's tldbox applies for .salzburg, .verein and .coaching gTLDs
in plain words
Tldbox, a company linked to Austria's domain registry The central database and system of a top-level domain, or loosely the organization that runs it. Full definition of registry nic.at, has applied to run three new website endings: .salzburg for the Austrian region, .verein (German for “club” or “association”) and .coaching. ICANN Internet Corporation for Assigned Names and Numbers The nonprofit that coordinates the global DNS and gTLD policy. Full definition of ICANN revealed who applied for new domain endings on October 7, 2026. Tldbox already runs other domain endings and says it has the technical experience to manage new ones safely.
Austrian registry services company tldbox has applied for three new generic top-level domains, .salzburg, .verein and .coaching, as part of ICANN's new gTLD A generic top-level domain added to the internet through ICANN's New gTLD Program. Full definition of new gTLD Program 2026 round. The applications became public on ICANN's Reveal Day The day ICANN publishes who applied for which new gTLD strings. Full definition of Reveal Day, October 7, 2026, according to nic.at, the Austrian ccTLD manager The organization that runs a country code top-level domain. Full definition of ccTLD manager whose sister company is tldbox.
tldbox already operates the gTLD generic top-level domain A top-level domain not tied to a country, run under ICANN contracts. Full definition of gTLD .versicherung and serves as registry service provider for .berlin and .hamburg, giving the company experience with both geographic and industry-specific domain extensions. Robert Schischka, technical managing director of nic.at, said the group brings not only ideas for new digital namespace The set of all names in one naming system, such as the DNS. Full definition of namespace but also the knowledge and infrastructure to run them professionally, securely and reliably over the long term. nic.at’s decades of experience running the .at country-code domain, combined with the globally distributed anycast One server address served from many locations, so users reach the nearest copy. Full definition of anycast DNS Domain Name System The internet's directory that links domain names to computer addresses. Full definition of DNS infrastructure of RcodeZero DNS, forms part of that backing.
Each of the three proposed domains targets a distinct audience. .salzburg is pitched as a geoTLD A generic top-level domain named after a city or region. Full definition of geoTLD for the Austrian city and state of Salzburg, intended to unite businesses, institutions, tourism, culture and regional initiatives under one digital identity tied to the Salzburg brand. .verein, the German word for association or club, is aimed at the large number of clubs and associations across German-speaking countries, covering sports, culture and tradition groups, whether newly founded or long established. .coaching is designed with international reach beyond German-speaking markets, targeting coaches, training institutes and platforms in a sector described by tldbox as steadily growing.
tldbox frames all three applications as sharing a focus on German-speaking markets, long-term professional operation by a team of domain specialists, and access to an established registrar A company that registers domain names for customers with the registry. Full definition of registrar network. Andreas Musielak, commercial managing director of tldbox, said the company sees long-term potential in all three strings and would welcome the responsibility of operating them as registries following a successful ICANN evaluation process.