domain name news
Every article and link on tldlog tagged “dot-brand”, newest first.
ICANN has published 1,615 new top-level domain applications from 481 applicants, with strings like .agent, .agi and .asi drawing multiple bids from companies including Meta and OpenAI.
Source: theverge.com published on
ICANN revealed 1,615 new gTLD applications from 481 applicants on October 7, led by .agent with 13 applicants, including Google, OpenAI, Meta and Alibaba Cloud, mirroring how the internet has shifted since the 2012 round led by .app, Simone Catania writes on CircleID.
Source: circleid.com published on
ICANN's 2026 Reveal Day export, finalized October 8, shows 1,614 applications for 986 distinct gTLD strings from 480 applicants, with 55 percent of applications in direct conflict and artificial intelligence terms the most contested category.
Source: iptwins.com original in French published on
ICANN published the applications for the 2026 new gTLD round on October 7, showing 481 applicants filed 1,615 applications, including 333 dot-brands. More than half, 891 applications, fall into 263 contention sets, with 13 applicants competing for .agent.
Source: domainbrief.de original in German published on
Amazon has applied for just eight dot-brand top level domains in the 2026 new gTLD round, a sharp pullback from its 76 applications in the 2012 expansion, Domain Name Wire reports.
Source: Domain Name Wire published on
DTTM TLD, LLC, Donald Trump’s intellectual property holding company, has applied to ICANN for the .trump top-level domain, one of 1,616 applications submitted during this year’s new gTLD round.
Source: Domain Name Wire published on
Automattic, the company behind WordPress, has applied for up to 16 new top-level domains, including .matt, .wordpress, .woo, .tumblr, .craft, .hire, .human, .jazz, .make, .mesh, .pod, .pop, .robot, .soul, .story, .vibe and backup strings like .php. The company already runs .blog, which has around 375,000 registrations. Several of the new applications, such as .wordpress, .woo and .tumblr, are dot-brand domains, while .matt appears tied to founder Matt Mullenweg’s first name.
Source: Domain Name Wire published on
OpenAI has applied for fifteen new top level domains, including five dot-brand strings (.chatgpt, .codex, .oai, .openai, .gpt) and generic terms like .agent, .skill and .voice. OpenAI is one of thirteen applicants for .agent, competing with Google and Meta, while two other companies also applied for .gpt. Rival Anthropic applied for just two dot-brands, .anthropic and .claude.
Source: Domain Name Wire published on
Google has applied for 39 new top-level domains in ICANN’s 2026 expansion round, down from the 101 it sought in 2012. It faces competition for .agent from 13 applicants, including OpenAI and Meta.
Source: Domain Name Wire published on